The CRM built for event & race timing teams
crmPlanit keeps every race, contact, email, and calendar in one place — from the first inquiry to the race-day wrap-up. Less spreadsheet wrangling, more finish lines.
Everything an event company runs on
Purpose-built for timing companies and event producers — the fields, workflows, and integrations that generic CRMs make you fake with spreadsheets.
Pipelines built for events
Track every race from first inquiry to race-day wrap-up on drag-and-drop pipelines — with custom stages, fields, saved views, and bulk actions tuned for event production.
One inbox for the whole team
Connect your shared and personal Gmail accounts. Conversations thread across mailboxes, tickets get assigned and resolved, and every email links itself to the right deal and contact.
Automations that do the busywork
Move deals, send templated emails with merge fields, create follow-up deals, and publish to calendars automatically — every action logged in the deal's history.
Google Calendar, always current
Confirmed events publish themselves to your team calendars — staffing, remote work, and time off included — and update the moment a deal changes.
Contacts with the full story
Race directors with multiple emails and phone numbers, website forms that file themselves, duplicate merging, and the complete correspondence on every contact page.
Part of the PlanitSuite
crmPlanit works hand-in-hand with the rest of the suite — registration, race-day tools, and equipment planning on one connected platform, one login.
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See if crmPlanit fits your events
Tell us about your races and what you're trying to wrangle — we'll get back to you quickly. Your message goes straight to the team's support queue, in the same CRM you'd be using.